Korean hair care product (also written “Korean haircare products”) continue to captivate audiences globally, blending natural ingredients with innovative techniques to transform beauty routines. TikTok data up to November 2024 reveals significant trends shaping the way people approach hair care. From widely discussed ingredients to elegant hairstyles, Korean hair care products stand out as a key influence in beauty conversations.
This article covers:
- Key ingredients driving Korean hair care trends.
- Popular hairstyles inspiring TikTok users.
- Top brands and emerging players shaping the market.
Let’s explore the data we collected up to November 2024. Source: SimpTok: TikTok Shop Analytics
Popular Ingredients in Korean Hair Care
Korean hair care draws on powerful, nourishing ingredients designed to repair and strengthen hair. TikTok data through November 2024 highlights the most talked-about components, with many staples being celebrated for their transformative results. Source: Allure: Korean Hair Care Trends
Keratin dominates conversations, with 361,600 mentions. Known for its ability to strengthen hair and reduce frizz, keratin remains a core part of Korean hair care routines. TikTok creators often showcase keratin treatments that leave hair sleek and manageable, making this a standout topic. Source: Healthline: Keratin Treatments
Rice water has also gained traction, with 15,446 posts up to November 2024 emphasizing its growth-promoting and strand-strengthening properties. Popular videos detail the step-by-step process of creating rice water rinses for softer, shinier hair. Source: Medical News Today: Rice Water for Hair
Camellia oil, mentioned 615 times, is a popular ingredient for its rich moisturizing properties. Frequently used in Korean essences and oils, this ingredient helps restore damaged hair while improving elasticity.
Table 1: Most Discussed Korean Hair Care Ingredients on TikTok (All-Time to November 2024)
| Ingredient | All-Time TikTok Posts | Benefits |
|---|---|---|
| Keratin | 361,600 | Strengthens and smooths hair. |
| Rice Water | 15,446 | Promotes growth and shine. |
| Camellia Oil | 615 | Adds softness and elasticity. |
| Hair Essence | 10,100 | Moisturizes and repairs hair. |
| Scalp Tonic | 802 | Improves scalp health. |
These ingredients remain cornerstones of Korean hair care up to November 2024, showcasing how TikTok trends influence global beauty conversations.
Trending Korean Hairstyles
Korean hairstyles are celebrated for their balance of simplicity and elegance, making them a favorite on TikTok. Data through November 2024 highlights how these timeless looks continue to inspire users worldwide.
Glass hair stands out with 11,200 posts up to November 2024. This sleek, mirror-like style emphasizes smoothness and high shine, making it one of the most sought-after looks. Achieving glass hair often involves keratin treatments, smoothing serums, and straightening tools. Source: Byrdie: Glass Hair Trend Guide
For those who prefer more texture, Korean wavy hair offers a romantic, low-maintenance alternative. Though smaller in volume (107 posts), this style’s soft, flowing waves have grown in popularity for their versatility.
Korean perming hairstyles, mentioned in 985 posts, modernize the classic perm by creating natural-looking curls with less damage. This technique reflects the innovation Korean hair care and styling techniques are known for.
Table 2: Most Discussed Korean Hairstyles on TikTok (All-Time to November 2024)
| Hairstyle | All-Time TikTok Posts | Description |
|---|---|---|
| Korean Hairstyle | 34,400 | Sleek, polished looks. |
| Glass Hair | 11,200 | Ultra-shiny, straightened finish. |
| Korean Haircut | 6,248 | Chic, face-framing cuts. |
| Korean Wavy Hair | 107 | Soft, flowing waves. |
| Korean Perming Hairstyle | 985 | Natural curls with long-lasting hold. |
These trends emphasize adaptability and creativity, ensuring Korean hairstyles stay relevant through November 2024.
Top Korean Hair Care Brands
TikTok’s all-time data through November 2024 highlights how Korean hair care brands continue to dominate the global conversation. These brands offer diverse solutions, addressing various needs while maintaining the quality associated with Korean beauty products. Source: Stylecraze: Best Korean Hair Care Products
Mise En Scene is a clear leader with 18,300 mentions. Its Perfect Hair Essence, a go-to product for taming frizz and boosting shine, remains one of the most discussed products on TikTok.
Kundal, with 15,000 posts, stands out for its Honey & Macadamia Shampoo. Known for deep hydration and gentle cleansing, this product has become a favorite among TikTok beauty creators.
Aromatica, mentioned 5,708 times, blends eco-conscious values with effective formulations. The brand’s Rosemary Scalp Scaling Shampoo continues to gain praise for improving scalp health.
Table 3: Leading Korean Hair Care Brands on TikTok (All-Time to November 2024)
| Brand | All-Time TikTok Posts | Signature Product |
|---|---|---|
| Mise En Scene | 18,300 | Perfect Hair Essence |
| Kundal | 15,000 | Honey & Macadamia Shampoo |
| Elizavecca | 6,417 | Collagen Coating Hair Treatment |
| Aromatica | 5,708 | Rosemary Scalp Scaling Shampoo |
These brands represent the best in Korean hair care, consistently leading TikTok trends up to November 2024.
Emerging Korean Hair Care Brands
While established brands lead, smaller names are carving a niche by addressing specific needs. TikTok’s all-time data through November 2024 showcases how these emerging brands are gaining traction.
Dr. Groot, with 1,376 mentions, focuses on scalp care, providing targeted solutions for thinning hair and scalp health. Its specialized products appeal to users looking for long-term hair wellness.
Free Moment and Ayuche, with 835 and 468 posts respectively, are notable for their emphasis on natural ingredients. These brands cater to users seeking minimalist, eco-friendly options that align with Korean hair care principles.
Table 4: Emerging Korean Hair Care Brands on TikTok (All-Time to November 2024)
| Brand | All-Time TikTok Posts | Specialty |
|---|---|---|
| Dr. Groot | 1,376 | Scalp tonics for hair health. |
| Free Moment | 835 | Natural formulations. |
| Ayuche | 468 | Plant-based hair treatments. |
Emerging brands continue to grow their presence, offering products that meet evolving consumer demands.
Accessories in Korean Hair Care
TikTok highlights the importance of accessories in creating standout hairstyles. Data through November 2024 underscores how these tools enhance Korean hair care routines. Source: Koreaboo: Popular Korean Hair Accessories
Korean hair clips, mentioned in 4,607 posts, combine practicality with style. From pearl-adorned pieces to minimalist pins, these accessories are staples for polished looks.
Hair masks, also widely discussed, highlight the growing interest in intensive treatments. These masks amplify hydration and repair, aligning with Korean hair care’s focus on health and shine.
Table 5: Most Discussed Accessories on TikTok (All-Time to November 2024)
| Accessory | All-Time TikTok Posts | Purpose |
|---|---|---|
| Korean Hair Clips | 4,607 | Styling and decoration. |
| Korean Hair Accessories | 1,767 | Variety of styling tools. |
Accessories play a key role in extending the impact of Korean hair care routines, making these trends accessible to all.
Treatments and Routines in Korean Hair Care
Korean hair care extends beyond products to include specialized treatments and routines that promote long-term hair health. TikTok data through November 2024 highlights a growing fascination with these methods, which emphasize scalp care and restorative techniques. Source: Refinery29: Korean Hair Care Routine
One notable trend is Korean hair smoothing treatments, mentioned in 306 posts. These treatments deliver sleek, frizz-free results that last for weeks, making them popular for users looking to streamline their hair care. Videos featuring step-by-step guides to at-home smoothing processes or salon transformations have driven interest in this topic.
Another key focus is scalp care routines, which have become a cornerstone of Korean hair care. With 802 mentions related to scalp tonics, TikTok users are increasingly sharing tips for maintaining a healthy scalp as the foundation for beautiful hair. These routines often include gentle exfoliation, nourishing masks, and targeted tonics to boost circulation and reduce buildup.
Table 6: Most Discussed Treatments and Routines on TikTok (All-Time to November 2024)
| Treatment/Routine | All-Time TikTok Posts | Purpose |
|---|---|---|
| Korean Hair Smoothing | 306 | Reduces frizz and adds shine. |
| Scalp Care Routines | 802 | Promotes a healthy scalp. |
| Korean Hair Treatment | 141 | Repairs damage and strengthens hair. |
Routine-oriented trends like these reflect the holistic approach of Korean hair care, which prioritizes prevention and long-term results over quick fixes.
Niche Topics in Korean Hair Care
While mainstream trends dominate the conversation, niche topics are slowly carving their space within Korean hair care discussions on TikTok.
Hair vinegar, mentioned in 123 posts, is a growing trend for its ability to balance scalp pH and remove product buildup. This simple yet effective solution has gained attention for delivering noticeable results with minimal effort.
Korean hair masks, with 86 mentions, emphasize deep hydration and repair. These masks often feature ingredients like honey, keratin, or ginseng to restore moisture and strengthen hair.
Finally, Korean hair serums, discussed in 59 posts, highlight lightweight formulas designed to add shine and protect hair without leaving residue. Their versatility makes them a favorite for enhancing both sleek and textured styles.
Table 7: Niche Korean Hair Care Topics on TikTok (All-Time to November 2024)
| Topic | All-Time TikTok Posts | Key Benefit |
|---|---|---|
| Hair Vinegar | 123 | Removes buildup, balances scalp pH. |
| Korean Hair Masks | 86 | Hydrates and repairs hair. |
| Korean Hair Serums | 59 | Adds shine, lightweight protection. |
These niche topics showcase the diversity within Korean hair care, offering unique solutions for specific needs.
Community Favorites in Korean Hair Care
TikTok has become a hub for beauty enthusiasts to share their favorite products and brands, fostering communities around the most beloved aspects of Korean hair care. All-time data through November 2024 highlights key brands that resonate with audiences for their quality and consistent results.
Mise En Scene leads the way, with 18,300 posts celebrating its Perfect Hair Essence. This product’s ability to tame frizz, add shine, and protect hair from damage has made it a favorite across TikTok. Creators frequently showcase transformations achieved with this essence, solidifying its top position among Korean hair care products.
Kundal, with 15,000 mentions, continues to earn praise for its Honey & Macadamia Shampoo. Users highlight its moisturizing properties and gentle formula, which works well for a wide range of hair types. Kundal’s shampoos often appear in “favorites” videos, where creators share their go-to Korean hair care staples.
Aromatica has also garnered a loyal following with 5,708 posts, thanks to its focus on scalp health. The Rosemary Scalp Scaling Shampoo stands out for its soothing and clarifying properties, making it an essential for those dealing with buildup or irritation.
Table 8: Most Beloved Korean Hair Care Brands on TikTok (All-Time to November 2024)
| Brand | All-Time TikTok Posts | Standout Product |
|---|---|---|
| Mise En Scene | 18,300 | Perfect Hair Essence |
| Kundal | 15,000 | Honey & Macadamia Shampoo |
| Aromatica | 5,708 | Rosemary Scalp Scaling Shampoo |
These brands highlight how Korean hair care captures the trust of users worldwide. By consistently delivering effective results, they continue to dominate TikTok communities up to November 2024.
Overall TikTok Trends in Korean Hair Care
TikTok data through November 2024 paints a clear picture of what’s driving interest in Korean hair care. Popular ingredients like keratin and rice water appear frequently alongside innovative hairstyles and effective routines. The platform serves as a space for users to discover, share, and celebrate the best that Korean hair care has to offer.
Keratin, with 361,600 posts, remains the most talked-about topic in Korean hair care. Videos demonstrate its transformative effects, from smoothing treatments to leave-in products that reduce frizz and boost shine.
Hairstyling trends, like glass hair, also maintain significant traction, appearing in 11,200 posts. The focus on achieving sleek, reflective locks highlights how Korean hair care seamlessly ties into hairstyling techniques.
Rice water, featured in 15,446 posts, reflects the enduring popularity of natural ingredients. Many creators use TikTok to share recipes and tips for incorporating rice water into their routines, emphasizing its benefits for growth and strengthening.
Table 9: TikTok Trends in Korean Hair Care (All-Time to November 2024)
| Trend | All-Time TikTok Posts | Key Focus |
|---|---|---|
| Keratin | 361,600 | Smoothing, strengthening, frizz control. |
| Glass Hair | 11,200 | Sleek, shiny styling technique. |
| Rice Water | 15,446 | Hair growth and elasticity. |
| Korean Perming Hairstyle | 985 | Natural curls with lasting hold. |
The consistent interest across ingredients, hairstyles, and routines showcases TikTok as a hub for discovering Korean hair care trends. The platform’s role in popularizing these topics ensures their continued growth as of November 2024.
Conclusion
TikTok data through November 2024 highlights how Korean hair care has become a global phenomenon. From widely used ingredients like keratin and rice water to elegant hairstyles such as glass hair, these trends showcase the lasting appeal of Korean beauty practices.
Popular brands like Mise En Scene and Kundal lead the conversation, while emerging names such as Dr. Groot and Free Moment gain traction for their niche offerings. Haircare routines and treatments further emphasize the importance of maintaining healthy hair and a nourished scalp.
As Korean hair care continues to influence beauty routines worldwide, TikTok remains a powerful platform for sharing knowledge and exploring trends. Stay tuned for more updates on how Korean hair care evolves into 2025 and beyond.
