Korean body scrubs are becoming super popular, mixing old skincare traditions with a fresh, modern touch. These scrubs aren’t just for exfoliating—they’re a relaxing and luxurious part of self-care. Fans of Korean beauty love finding the perfect scrub to match their skin’s needs. The body scrub market itself does happen to be a $2.3B market.
This guide will help you understand Korean body scrub options, from popular scrubs to the more niche ones. We will also talk about what makes each one worth trying (or not). Here’s what this guide will look like:
- The scrubs people love (using TikTok data to measure more than just our opinion).
- Benefits of key ingredients in Korean scrubs.
- Practical pros and cons for each type.
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Most Popular Scrubs
Coffee and herbal scrubs continue to dominate TikTok trends, reflecting their universal appeal and ease of use. These scrubs are often the first step for users starting their exfoliation journey, making them a staple in skincare. TikTok creators frequently highlight their results, especially in videos showcasing smoother skin or reduced cellulite after just a few uses.
TikTok Data
Table 1: Most Popular Scrubs
| Scrub Type | All TikTok Posts Until November 18, 2024 | Korean? |
|---|---|---|
| Coffee scrub | 22,200 | Global |
| Herbal scrub | 1,438 | Global |
| Apricot scrub | 1,393 | Global |
| Honey scrub | 681 | Global |
Coffee scrubs lead the way with over 22,000 mentions. These scrubs are celebrated for their dual action: exfoliating while boosting circulation. Their caffeine content is also linked to reducing cellulite appearance, making them a favorite for body-focused routines. Meanwhile, herbal scrubs cater to those with sensitive skin, offering gentle exfoliation with added antioxidants.
Why They’re Popular
- Coffee Scrub: Known for smoothing and energizing skin, it is widely accessible and easy to use. Many TikTok users pair coffee scrubs with DIY recipes, adding oils or essential oils to enhance the experience.
- Herbal Scrub: Perfect for calming irritation, these scrubs appeal to users seeking a softer approach to exfoliation. Their antioxidant-rich formulas also make them ideal for users focusing on long-term skin health.
- Apricot Scrub: Loved for its fruity scent and affordability, it provides thorough exfoliation without breaking the bank.
- Honey Scrub: Featuring natural antibacterial properties, honey scrubs gently exfoliate while hydrating.
Why You Might Skip Them
Despite their popularity, these scrubs may lack uniqueness. Coffee scrubs, for instance, can feel overly familiar to seasoned beauty enthusiasts. Apricot scrubs, while effective, can sometimes be too abrasive for sensitive skin.
If you’ve already tried these staples and are looking for something more innovative or luxurious, consider branching out to Korean-specific scrubs or fruit-based options discussed below.
Korean Beauty Scrubs
Korean beauty scrubs are highly regarded for their effectiveness and cultural significance. These scrubs offer more than exfoliation—they connect users to traditional rituals passed down for generations. TikTok users often highlight their luxurious feel and results, showing glowing, smooth skin after consistent use.
TikTok Data
Table 2: Korean Beauty Scrubs
| Scrub Type | All TikTok Posts Until November 18, 2024 | Korean? |
|---|---|---|
| Green Tea Scrub | 525 | Korean |
| Korean Scrub | 401 | Korean |
| Mung bean scrub | 376 | Korean |
| Fermented rice scrub | 367 | Korean |
| Rice flour body scrub | 367 | Korean |
Green tea scrubs are TikTok’s favorite in this category with over 500 mentions. Outside TikTok, These scrubs stand out for their ability to reduce redness and protect against free radicals, making them perfect for sensitive or stressed skin. Mung bean scrubs are another highlight, gently exfoliating while nourishing the skin with vitamins and minerals.
Fermented rice and rice flour scrubs are known for their ability to brighten dull complexions, making them ideal for those dealing with dark spots or uneven skin tone. Korean scrubs in this category often focus on holistic skincare, blending exfoliation with nourishment to leave skin feeling soft and rejuvenated.
Why They’re Popular
- Cultural Roots: TikTok users love the authenticity of these scrubs, with many creators showcasing their links to traditional Korean bathhouses.
- Premium Formulations: These scrubs often use high-quality ingredients that cater to various skin concerns, from dullness to irritation.
- Results-Driven: Users frequently report softer, brighter skin after just a few uses.
Why You Might Skip Them
Price and availability are the main barriers. Korean beauty scrubs can be more expensive due to import costs, and some formulations may be harder to find outside Korea. However, for fans of Korean skincare, the benefits often outweigh the drawbacks.
Fruit-Based Scrubs
Fruit-based scrubs are a colorful, fun addition to any skincare routine. On TikTok, their fresh ingredients and fruity scents make them a popular choice for those seeking natural exfoliation. The vibrant visuals of these scrubs, paired with their skincare benefits, have turned them into TikTok sensations.
TikTok Data
Table 3: Fruit-Based Scrubs
| Scrub Type | All TikTok Posts Until November 18, 2024 | Korean? |
|---|---|---|
| Lemon scrub | 619 | Global |
| Melon scrub | 152 | Korean |
| Plum scrub | 103 | Korean |
| Apple scrub | 19 | Global |
Lemon scrubs lead this category, with over 600 TikTok mentions. Their brightening properties make them popular among users targeting dark spots or uneven skin. Melon and plum scrubs are gaining traction for their unique textures and hydration benefits, especially among those with dry or sensitive skin.
Why They’re Popular
- Natural Ingredients: Many users associate fruit-based scrubs with eco-friendly and health-conscious choices.
- Brightening Benefits: Ingredients like lemon are praised for their ability to fade discoloration and enhance skin tone.
- Sensory Appeal: Their scents and vibrant colors add an element of fun to skincare routines.
Why You Might Skip Them
These scrubs can be irritating for sensitive skin due to their acidity. Users prone to redness should patch-test products like lemon scrubs before applying them to larger areas. While fun, some may also find these scrubs lack the luxurious feel of higher-end options like Korean beauty scrubs.
Exfoliation-Focused Scrubs
Exfoliation-focused scrubs are all about results. These products cater to those who prioritize smooth, clear skin and don’t mind a bit of grit. TikTok users often showcase their effectiveness in unclogging pores or smoothing rough patches, making them a go-to for those who love dramatic transformations.
TikTok Data
Table 4: Exfoliation-Focused Scrubs
| Scrub Type | All TikTok Posts Until November 18, 2024 | Korean? |
|---|---|---|
| Charcoal body scrub | 529 | Global |
| Walnut scrub | 339 | Global |
| Volcanic ash scrub | 184 | Korean |
| Black sugar scrub | 25 | Korean |
Charcoal scrubs are the most mentioned in this category, with over 500 posts on TikTok. They are praised for their detoxifying properties, which help draw out impurities from the skin. Volcanic ash scrubs follow closely behind, appealing to users with oily or acne-prone skin.
Black sugar scrubs, though less mentioned, are a hidden gem in the Korean beauty space. They offer gentle yet effective exfoliation, combining natural sugar with hydrating oils to leave skin polished and soft.
Why They’re Popular
- Deep Cleaning: These scrubs are highly effective for clearing clogged pores and removing dead skin.
- Targeted Results: Ideal for users who want to address specific concerns, like oiliness or textured skin.
- Visible Transformations: Many TikTok creators use these scrubs in dramatic before-and-after videos, showcasing their power.
Why You Might Skip Them
Overuse of these scrubs can lead to dryness or sensitivity. They’re best used once or twice a week rather than daily. Walnut scrubs, in particular, have faced criticism for being too abrasive, potentially causing microtears in the skin.
Gentle and Soothing Scrubs
Gentle scrubs cater to those with sensitive skin or concerns about preserving the skin barrier. These products focus on hydration and soothing properties, making them perfect for users who prioritize care over intensity. TikTok users in this niche often emphasize the calming effects of these scrubs, showcasing their ability to leave skin feeling refreshed and nourished.
TikTok Data
Table 5: Gentle and Soothing Scrubs
| Scrub Type | All TikTok Posts Until November 18, 2024 | Korean? |
|---|---|---|
| Aloe vera scrub | 486 | Global |
| Oatmeal scrub | 341 | Global |
| Macadamia scrub | 108 | Global |
| Camellia oil scrub | 34 | Korean |
Aloe vera scrubs lead this category, with almost 500 mentions. They are loved for their ability to hydrate while calming irritation, making them a top choice for those with redness or dryness. Oatmeal scrubs are another favorite, especially among users prone to eczema or itchiness.
Camellia oil scrubs stand out as a Korean option, offering a blend of soothing and exfoliating properties. They nourish the skin deeply while gently removing impurities, making them ideal for sensitive users.
Why They’re Popular
- Barrier-Friendly: These scrubs focus on preserving the skin’s natural oils, making them suitable for daily use.
- Hydrating Ingredients: Aloe vera and camellia oil ensure the skin feels moisturized, not stripped.
- Gentle Exfoliation: Perfect for users who want results without harshness.
Why You Might Skip Them
For those seeking a “deep clean” or dramatic results, these scrubs may feel too mild. They’re better suited to maintenance rather than intensive exfoliation.
Seed-Based Scrubs
Seed-based scrubs cater to users who appreciate skincare products with natural, nutrient-rich ingredients. These scrubs are often associated with the clean beauty movement, making them especially appealing to eco-conscious TikTok users. With their lightweight formulations, seed-based scrubs work well for nourishing skin without overwhelming it, making them a popular choice for those with combination or oily skin types.
TikTok Data
Table 6: Seed-Based Scrubs
| Scrub Type | All TikTok Posts Until November 18, 2024 | Korean? |
|---|---|---|
| Pumpkin seed scrub | 58 | Global |
| Hemp seed scrub | 53 | Global |
Though these scrubs don’t dominate TikTok mentions like coffee or fruit-based scrubs, they are gaining traction among fans of natural and organic skincare. Pumpkin seed scrubs are especially popular for their high zinc content, which promotes healing and soothes inflamed skin. Hemp seed scrubs, meanwhile, focus on hydration without clogging pores, making them suitable for acne-prone users.
Why They’re Popular
- Nutrient-Rich: Both pumpkin and hemp seeds are packed with vitamins and fatty acids, offering deep nourishment.
- Lightweight: These scrubs don’t leave behind a heavy or greasy residue, appealing to users who prefer a clean finish.
- Eco-Friendly Appeal: The association with clean beauty trends makes these scrubs a favorite among environmentally conscious consumers.
Why You Might Skip Them
Seed-based scrubs often cater to niche markets, so their availability can be limited. Users looking for dramatic exfoliation may also find these scrubs too gentle. However, they’re ideal for those seeking a mild yet effective product to maintain skin health.
Cultural Korean Innovations
Korean beauty continues to innovate, introducing scrubs that elevate skincare into a luxurious, sensory experience. These products blend cultural traditions with advanced formulations, offering something special for those who value both heritage and effectiveness.
TikTok Data
Table 7: Cultural Korean Innovations
| Scrub Type | All TikTok Posts Until November 18, 2024 | Korean? |
|---|---|---|
| Lotus scrub | 47 | Korean |
| Matcha body scrub DIY | 32 | Korean |
| Rice bran scrub | 28 | Korean |
| Pearl exfoliant | 10 | Korean |
Lotus scrubs lead this category with their anti-aging benefits and ability to reduce redness. TikTok creators often pair these scrubs with spa-like routines, showcasing their luxurious textures and calming scents. Matcha scrubs, another favorite, are typically presented as DIY recipes, combining antioxidant-rich matcha powder with sugar or salt bases for a customizable scrub.
Pearl exfoliants offer a unique touch, gently polishing the skin to create a radiant glow. Though less mentioned, rice bran scrubs are prized for their brightening and hydrating properties, especially among users looking for gentle yet effective solutions.
Why They’re Popular
- Cultural Authenticity: These scrubs reflect Korea’s skincare heritage, making them appealing to beauty enthusiasts.
- Luxurious Experience: Many of these products are positioned as indulgent self-care rituals.
- Unique Ingredients: TikTok users love the novelty of ingredients like pearl and lotus, which aren’t common in mainstream skincare.
Why You Might Skip Them
These scrubs are often priced at a premium, limiting their accessibility. Additionally, the niche nature of certain ingredients like pearl makes them harder to find outside of specialty stores.
Citrus and Refreshing Scrubs
Citrus-based scrubs are a go-to for those looking to rejuvenate tired or dull skin. Their brightening properties and invigorating scents make them a popular choice among TikTok users, especially those seeking an energizing start to their day.
TikTok Data
Table 8: Citrus and Refreshing Scrubs
| Scrub Type | All TikTok Posts Until November 18, 2024 | Korean? |
|---|---|---|
| Citrus body scrub | 48 | Global |
| Lemon scrub | 619 | Global |
Lemon scrubs dominate mentions, with over 600 posts on TikTok. Their natural vitamin C content helps even out skin tone and fade dark spots, while their refreshing scent enhances the sensory experience. Citrus body scrubs, while less mentioned, still garner attention for their ability to exfoliate and invigorate.
Why They’re Popular
- Brightening Effects: The natural acids in citrus fruits make these scrubs ideal for tackling discoloration or uneven skin.
- Energizing Scents: Many TikTok creators highlight how these scrubs leave them feeling refreshed and awake.
- Versatile Usage: These scrubs work well on both the body and hands, making them a practical addition to any routine.
Why You Might Skip Them
Citrus-based scrubs can irritate sensitive skin, particularly for those prone to redness or dryness. Overuse may also lead to photosensitivity, making sunscreen essential after application.
DIY and Homemade Scrubs
DIY scrubs tap into the growing interest in customization and cost-saving. TikTok is filled with tutorials on how to make these scrubs at home, often using simple ingredients found in the kitchen. These scrubs are perfect for beauty enthusiasts who enjoy experimenting with different textures and scents.
TikTok Data
Table 9: DIY and Homemade Scrubs
| Scrub Type | All TikTok Posts Until November 18, 2024 | Korean? |
|---|---|---|
| Sugar scrub recipe | 66 | Global |
| Matcha body scrub DIY | 32 | Korean |
Sugar scrubs are the most popular DIY option, with over 60 mentions on TikTok. Users love their simplicity, combining sugar with oils like coconut or olive oil for an affordable, effective exfoliant. Matcha scrubs add a Korean twist to the trend, incorporating the antioxidant-rich powder for added skincare benefits.
Why They’re Popular
- Affordable: DIY scrubs are budget-friendly, offering effective exfoliation without breaking the bank.
- Customizable: Users can tailor these scrubs to their preferences, adjusting texture, scent, and additional ingredients.
- Natural Ingredients: Many TikTok creators highlight how these scrubs avoid harsh chemicals, making them ideal for eco-conscious users.
Why You Might Skip Them
DIY scrubs lack the consistency of store-bought options. They can also be messy to prepare and use, which might deter some users. For those seeking a more polished or professional experience, ready-made scrubs might be a better fit.
Herbal and Plant-Based Scrubs
Herbal and plant-based scrubs appeal to users seeking gentle, eco-conscious skincare solutions. With their emphasis on natural ingredients, these scrubs align with the growing popularity of plant-based lifestyles.
TikTok Data
Table 10: Herbal and Plant-Based Scrubs
| Scrub Type | All TikTok Posts Until November 18, 2024 | Korean? |
|---|---|---|
| Herbal scrub | 1,438 | Global |
| Ginseng scrub | 75 | Korean |
Herbal scrubs dominate this category, with over 1,400 mentions on TikTok. These scrubs are celebrated for their antioxidant properties and ability to soothe sensitive skin. Ginseng scrubs, while less widely used, are praised for improving circulation and revitalizing the skin, making them a standout in the Korean beauty space.
Why They’re Popular
- Natural and Gentle: These scrubs are ideal for those with sensitive or reactive skin.
- Healing Properties: Ingredients like ginseng promote healthy skin renewal and improved elasticity.
- Versatility: Suitable for daily use without causing irritation.
Why You Might Skip Them
Herbal scrubs often lack the strong exfoliation power of other categories. Users seeking a deeper clean might find them too mild for their needs.
Underrepresented Scrubs
Underrepresented scrubs cater to adventurous skincare enthusiasts. These products often feature innovative ingredients that stand out in a saturated market. Although they have fewer mentions on TikTok, they represent untapped potential for growth among niche audiences.
TikTok Data
Table 11: Underrepresented Scrubs
| Scrub Type | All TikTok Posts Until November 18, 2024 | Korean? |
|---|---|---|
| White tea scrub | 15 | Global |
| Hazelnut scrub | 8 | Global |
With only 15 mentions, white tea scrubs are still carving out a space on TikTok. These scrubs are noted for their calming and anti-aging properties, making them suitable for mature or stressed skin. Hazelnut scrubs, though even less mentioned, have a unique appeal thanks to their ability to exfoliate while deeply moisturizing.
Why They’re Popular
- Niche Appeal: TikTok creators who explore less mainstream products often feature these scrubs for their uniqueness.
- Targeted Benefits: White tea scrubs help reduce signs of aging, while hazelnut scrubs nourish dry or flaky skin.
- Ingredient Innovation: These scrubs often blend lesser-known ingredients, giving them a distinctive edge.
Why You Might Skip Them
Limited availability and higher price points can make these scrubs hard to justify for the average user. Additionally, their niche nature may result in fewer reviews or testimonials, making it harder to gauge their effectiveness.
Conclusion
Korean body scrubs offer a blend of tradition, innovation, and variety, making them a must-try for any beauty enthusiast. From the widely loved coffee and herbal scrubs to the luxurious cultural innovations featuring pearl and lotus, each product category provides unique benefits and experiences.
By exploring TikTok trends and understanding the pros and cons of each type, you can confidently choose the scrub that aligns with your skincare goals.
If you’re curious about how Korean beauty trends shape other areas of skincare, check out our article on the Korean face mask here and dive into the latest on Korean Hair Care Trends.
